Rosser Reeves Quotes:
Life: 1910 - January 24, 1984
Birthday: 1910
Death: January 24
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
source: Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby
topic: Simple, Advertising, Cry, Sales Force
