Philip Kotler Quotes:
Ocupation: Author
Life: b. May 27, 1931
Birthday: May 27
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.
source: Interview With Bob Morris, bobmorris.biz. May 10, 2015. 
topic: Responsibility, Thinking, People, Social Responsibility, Profit Maximization
