Ocupation: Author
Life: b. July 10, 1960
Birthday: July 10
You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
source: "What Makes An Idea Go Viral?". Interview with Guy Raz, www.npr.org. March 4, 2016.
topic: Desire, Trying, Care, Noodles, Otaku, Ramen